OUR
ACTION STANDARDS
-
Result-oriented:
Providing good impact and value-for-money to clients is the most
important thing we care about.
-
Customer
driven:
We customize all designs, methodologies and our approach by each client.
-
Objectively
consult: We always tell
it the way it is.
-
Mutual
learning:
We seek to upgrade the client’s capabilities and to learn from working
with them simultaneously.
-
Quality
commitment:
We are committed to pursuing international standards set by industry bodies
such as ICC/ESOMAR, AMA & IQCS, in both of service conformance and
work ethics aspects. But that is not all about our quality commitment.
Creating client-perceived quality is the most critical part of our
business.
-
Innovative:
We always seek new ways to best solve the problems.
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INDUSTRIES
IN WHICH WE HAVE WORKED
-
Personal
care
-
Household
products
-
Cosmetic
-
Foods
-
Brewery
-
Footwear
-
Garments
-
Pharmaceuticals
-
Cigarette
-
A/V
and white goods
-
Photography
-
Lubricants
-
Automobile
-
Mobile
phone
-
Advertising
-
Labor
practice
-
Construction
-
Telecommunication
-
Health
care services
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SERVICE
CAPABILITIES
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Custom
Marketing Research:
We would help you from identifying the critical data required for successful
marketing, to designing and executing research projects, and providing you
with relevant and useful results for your specific marketing needs.
Specific
research designs include:
-
Product
Testing
-
Positioning
Research
-
Segmentation
Research
-
Consumer
Usage & Attitude Research
-
Consumer
Tracking Research
-
Consumers’
Life-style
-
Consumer
Satisfaction Research
-
Concept/Copy
Pre- and Post-test
-
Advertising
Tracking Research
-
Promotion
Concurrent
Testing
-
Outlet
Census
-
Trade
Channels Analysis
-
Channels
Performance Monitoring
and Evaluation
-
Price
Sensitivity/Indifference Analysis
-
Brand-Price-Trade-Off
-
Corporate
Image Studies
-
Employee
Satisfaction Tracking Research
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Strategic
Market Planning:
We would help you from selecting target markets, analyzing and qualifying
the target markets, to formulating marketing strategies for each target
market.
Our
Strategic Market Planning System consists of four embodiment processes
as follows:
-
Process
1: Selecting target markets. This process would help you segment your markets
and learn about the customers in each segment. The process will then
help you screen the market segments and select the most potential
markets.
-
Process
2: Analyzing target markets. Now, this process would help you evaluate
your company's abilities to succeed in the target markets, comparatively
to your competitors'.
-
Process
3: Rating target markets. Based on the information gained from the
previous steps, this process would help you determine your abilities to
best meet the customer's needs and beat the competition.
-
Process
4: Formulating marketing strategies. With this process, we
would assist you in formulating marketing
strategies for each target market and developing sales plans.
This
Strategic Market Planning System shall follow one of the two
alternative approaches which are differently
designed for either business-to-business or business-to-consumer marketers.
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Marketing
Program Contractor:
We would help you turn ideas into powerful action programs with the best
practices and long-year established experience in execution.
We
could
free you from taking care
of all details in the program planning and execution, so that you
could concentrate on your core business. Our
program management techniques are specifically supported with solid database management solutions which
enable us handling compact processes for optimal assignment of tasks and
effective usage of resources.
Specific
services include:
-
Product
sampling and demonstration
-
Merchandising
-
Mystery
shopping
-
Outlet
performance monitoring
-
A
variety of trade and consumer promotions:
-
Coupon
redemption
-
Under-the-cap
redemption
-
Lucky
draw
-
Trade
contests
-
and
so many more...
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