our background

  organizational structure

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ABOUT US

Our mission is to be the local leading marketing research and consulting company in helping its clients-partners solve their problems in the most innovative and cost-effective ways.

 

BACKGROUND

  • 1992: The company's history could be traced back to 1992 when our group started to provide market research as an additional service business under the proof of the Economic Research Center of the Ho Chi Minh City University of Economics.

  • 1997: Marketing research and services activities handled by our group reached the scope of an independent business division of the organization.

  • 1999: TRUONG DOAN CO., LTD. was established as a separate legal business entity, placed a milestone in the group’s history that traces our commitment to growing with our Clients in the new Millennium.

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ORGANIZATIONAL STRUCTURE

We are a customer-driven organization. Our flat organization is embodied with a "common resource" structure plus dynamic project teams to best serve our clients' needs.

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PROFILE

  • Our head office is located in Ho Chi Minh City.

  • Three operation offices in HCMC, Ha Noi and Da Nang.

  • We have fixed focus group facilities in the two key cities and mobile facilities to go other locations.  

  • Our work force: 90 full-time employees. 

  • Scope of operations: Our well-trained and experienced project executives would keep clients be in-touch everywhere in the country, with nation-wide guaranteed quality.

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SERVICE CAPABILITIES  

  • Custom Marketing Research

  • Strategic Market Planning

  • Marketing Program Contractor

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